Your greatest rival lies within - CrossFit Outrival, Kenosha, Wisconsin

What is CrossFit Outrival?

CrossFit Outrival is a supportive community, standing side-by-side, pushing each other to work harder, go farther, and do more than we ever would our own. We believe "Your greatest rival lies within." In all areas of life, the most difficult challenges we face emanate from the limitations we place on ourselves. That which we perceive as impossible is impossible. Standing together, we challenge those false thoughts and encourage each other to greater and greater victories.

CrossFit Outrival Mission Statement

Help others attain their optimal fitness by providing a friendly and supportive training environment that continuously challenges and strengthens the body, mind, and spirit.

Kelli M. Rossow,
Coach & Lead Trainer

Kelli Rossow - Owner & Lead Trainer at CrossFit Outrival in Kenosha, WI


  • CF1 (CrossFit Level 1)
  • RKC (Russian Kettlebell Challenge)
  • CPR


  • Tough Mudder Wisconsin
    •    Team Captain
    •    Trained and led largest group to finish together
  • Mixed Martial Arts competitor, winning record
  • Bikini Contest Winner, Battle of the Bay 2009
  • Starter, USAREUR Command, 6th ASG co-ed volleyball team
  • Varsity Volleyball Coach, Patch American High School
    •    All-European 3rd, 2005
  • Honolulu Marathon, 2000
  • Larkin High School Varsity Track
    •    All-School 2nd record holder, 1600m relay (leg)
    •    All-School 2nd record holder, high jump
    •    All-State competitor, 1600m relay



"If it's important to you, you will find a way. If not, you will find an excuse."

Jennifer A. Rothwell,




  • CF1 (CrossFit Level 1)
  • CPR


"Rock on, Dude."

Contact Us

CrossFit Outrival
8501 75th Street (Hwy 50)
Kenosha, WI, 53142
(262) 818-2007